Skip to content
VOGLER

For boutique hotels · El Salvador

No booking slips away.

We reply instantly to every guest who messages your hotel, follow up with those who asked but didn't book, and offer them add-ons before they arrive. We run it for you, and every month we show you in dollars what your hotel recovered.

At any hourWhatsApp, Instagram, your website and your email
In three languagesEnglish, Spanish and French
Measured in dollarsOne report a month, against what you pay

What slips away today

Two leaks that never show up in any report.

11:04 pm, a Friday

The inquiry nobody answers

A guest who messages you on WhatsApp at eleven at night and gets no answer doesn't wait until morning. They book somewhere else, usually on a platform that takes a commission on every night.

Three days before arrival

The add-on nobody offers

The guest who does book usually arrives without anyone having offered the airport transfer, the surf lesson or dinner. That is money the guest was ready to spend at your hotel.

Our job is to close those two leaks, and to show you every month how much money your hotel recovered.

How it works

One inquiry at 11:04 pm. Two endings.

Same couple, same message, same time. Scroll slowly and watch what happens in each case.

Without a system
11:04pm · Friday

A couple from Texas messages you on WhatsApp. They want two nights in November and ask for the rate.

11:04pm · Friday

An automatic reply goes out, in Spanish, promising an answer during office hours. It doesn't say whether there is a room or what it costs.

7:40am · Saturday

By the next morning, nobody has replied. The couple has kept looking.

8:15am · Saturday

They booked elsewhere. If it was on a platform, it takes its commission. If it was another hotel, it takes everything.

With VOGLER
11:04pm · Friday

Same couple, same message, same time.

11:04pm · Friday

The assistant replies in the guest's language, with the rate you confirmed and a direct booking link with the dates already filled in. Anything it doesn't know goes to your team.

10:00am · Saturday

They don't book that night. The next morning they get a single reminder, with their dates. They reply: booked.

9:00am · Tue, Nov 10

Three days before arrival they get the add-on menu: transfer, surf lesson, dinner. Whatever they request goes straight to your front desk.

10:30am · Mon, Nov 16

The day after check-out, a review request with a direct link to Google. If someone has a complaint, you hear about it that same day.

Month end

And the report in dollars: inquiries, response time, direct bookings, add-ons sold and reviews, compared with what you pay. We only count what leaves a trace.

The monthly service

The whole direct-booking journey, not just the tool.

Some programs sell you a bot for a monthly fee and leave you alone to fill it, connect it, follow up, train your staff and measure. We take care of all of that.

01 Before booking

Instant replies, at any hour

WhatsApp, Instagram, your website and your email, in English, Spanish and French. The assistant only says what you have confirmed to us: rates, policies and services. Anything it doesn't know goes to your team.

02 Before booking

Follow-up with guests who asked but didn't book

Two messages at most, with the booking link and their dates already filled in. If the guest replies, the follow-up stops.

03 Before arrival

Add-on sales

A few days before, the guest receives a menu of what they can add: transfers, lessons, dinners, excursions. Whatever they request goes to the front desk. What your hotel doesn't offer, we arrange with local partners.

04 At the hotel

Your front desk, ready

A three-hour workshop: how to reply fast, how to offer an add-on without pushing, and what to do with a complaint. The system answers what keeps coming up and leaves your team what needs a person.

05 After check-out

Review requests

The next day, to every guest, with a direct link to Google or TripAdvisor. If someone has a complaint, you hear about it that same day.

06 Every month

A report in dollars

Inquiries received, response time, direct bookings, add-ons sold and new reviews, compared with what you pay. We only count what leaves a trace.

You can add: your Google profile done right, low-season campaigns, and a website that takes bookings, only if your current one is costing you bookings.

It starts with a free audit

Before we propose anything, we measure.

We write to your hotel the way a guest would, and we hand you what we saw: how long the reply took, which questions went unanswered, whether anyone followed up, and what that costs you in your own numbers. We tell you from the start that the inquiry was ours.

If the audit doesn't show a problem, there is nothing to sell you.

What we don't do

We tell you up front what isn't included.

We don't promise sales

We guarantee that the system works. If, 30 days after delivery, it isn't replying and following up, we refund what you paid for the setup.

We don't touch Booking or Expedia

We don't manage your platform accounts or your paid ads. We work on the channels you own.

We don't sign open-ended scopes

Every proposal states what is included, what isn't, the price and the timeline. No lock-in.

Who is behind it

Vogler is German for bird catcher: the one who sets the net and catches.

From Middle High German vogelære, the same root as the Vogelfänger in The Magic Flute. Hence the name, and the bird.

Six years on the other side of the counter.

VOGLER is Gunnar Von Vogler's company. Before building systems, Gunnar worked as a visitor advisor, tour guide and translator in France, studied tourism, and later opened and ran his own restaurant in Bolivia.

He knows what a Saturday feels like with a full front desk and the phone ringing. That is why the system answers what keeps coming up and leaves your team what needs a person.

What is proven is the technical side: automatic follow-up and lead capture are running today in a real business. With hotels, we are starting now, which is why the first agreement is a short pilot, measured month by month.

Free audit

How long does your hotel take to reply?

Write to us and we'll measure it. Within a week you get the answer on one page, with your own numbers. No commitment.

WhatsApp and phone+503 6680 7523
Emailhola@vogler.lat
Where we areSan Salvador, El Salvador